What if I told you there’s a reason people almost always root for the losing team when turning on a random ball game? Or that it’s not coincidence we can’t help but cheer on the most unqualified of characters we read about or watch in movies whether that’s an unlikely hobbit named Frodo, a horse named Seabiscuit, or a frightened young man tasked with defeating Goliath? The simple truth is that we’re intrinsically hardwired to root for the underdog.
As I write this, I am actually pretty terrified. Let me explain why that’s a good thing. This past week and a half Kody, Lisa, (@madebylisamarie), and myself have been traveling in British Columbia, Alberta, Montana, and now Washington working on a large collaboration between many companies and sponsors including The Resorts of the Canadian Rockies, Kelty, Kuhl, Goal Zero, Sandisk, Polar Pro, Kessler, Nuun, and DJI.